Are consumers buying that because they want to…or because TikTok made them cry? Emotionally persuasive selling, otherwise known as emotional blackmail marketing, is exploding across platforms.
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Struggling to find the right influencer for your lifestyle brand’s partner marketing program? Here are 5 questions to ask yourself to find the right influencer to partner with your brand.
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Discover how top brands excel on social media and learn how to apply their winning strategies to boost your brand's engagement and build brand trust.
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Wondering if influencer marketing is an effective marketing channel for your brand and budget? Find out what to consider before reaching out to influencers.
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Lifestyle brands make these common mistakes when cultivating an online voice. Find out how to avoid them and be impactful across all your marketing channels.
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Millennials and Gen Z consumers’ values have shifted, but brands aren’t paying attention. We're sharing new strategies to build trust with the generations.
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Get a full breakdown of the different influencer types, which influencers are right for your program, and who you should engage based on your influencer marketing budget.
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After optimizing your YouTube video, attract more viewers by implementing SEO best practices throughout your channel.
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You’ve made your YouTube video and are ready to upload—now what? We’re sharing how to optimize your video to gain more views!
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Not sure how to get started making YouTube videos? Part one of our YouTube optimization series explains how to make the most of the channel for your brand.
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Often asking, “Which social media platform is best for my business?” We’re answering this popular question to set your marketing program up for success.
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Step into the future of marketing with our 2024 wish list, where we envision game-changing digital marketing changes that will enhance your brand's presence.
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Looking to include more empathy in your marketing strategy? Find out the four key empathetic marketing tenets you need to know before getting started.
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Cultural shifts are happening, and they'll be impacting your brand in 2024. Find out what trends to watch for and how your brand can leverage these changes.
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We’re outlining everything you need to create a successful holiday shopping campaign using empathetic marketing. Get our essential holiday strategy tips now.
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The new Edelman Trust Barometer reports a new marketing landscape for 2023. Learn how to build brand trust and appeal to new consumers in our latest blog post.
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Video marketing on social media is here to stay, and it’s more important now than ever before to master the art of TikTok and Instagram Reels.
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With influencer trust at a record low, brands must build programs for the new creator economy. Our award-winning influencer marketing agency teaches you how!
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Google’s new update will soon make cookies obsolete. Find out how your lifestyle brand can still use data to meaningfully connect with consumers—no cookies required.
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For many brands, AI will be invaluable in increasing efficiency and allowing marketing teams to do more with less. Find out how to use these tools to make your brand’s market program more effective. It’s all in our blog.
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